Data and Analysis: LJ3

Social media is the most useful tool for businesses regarding consumers. It helps to promote and influence on people for consuming actions. Social media allows companies to keep track of the data of numerous clients by the access it gives them to analyze their data and helps them create some plan of action toward a business. 

One of the tools that provide this is called "big data". Big data is used to determine the surge of the numerous digital data available. As chapter 6 of the textbook explains, "it is generally considered an evolution of analytics and refers to 'datasets whose size is beyond the ability of typical database software tools to capture, store, manage, and analyze'".

There are two types of information gained by social media: internal structured information and unstructured external data. Data, accounting, and transactions are examples of internal structure information, and unstructured external data are blogs, social posts, and reviews,

Online relationships in social media or mobile devices (text message or cloud sharing) suggest convenient data from the profilers that can be handy when attracting customers. 

Social media has done so much for data processors. Before, it was an abrupt job to store and analyze customers' data, but now, with social media tools, data collectors can easily access, store, and analyze data in no time and without any stress. "we can identify a framework of analysis composed by four different kinds of metrics; foundational metrics, business value metrics, outcome metrics, and counting metrics". (Ch. 6, pp. 144)

Nowadays you can purchase anything in Walmart, in-person or virtually, and it is going to be stored in your Walmart account when using the same card. This allows companies to personalize your profile and suggest elements that you might need which is really convenient for them in every way. Besides the fact that it provides a faster and more efficient service. This works the same with coupons and promotion codes. "They can learn by customers and prospects, use this information to personalize the service provided and the communication activities and relationships " (Ch. 6, pp. 160)

Along with all this information, there is the possible issue that all this information gathering it is because of the invasion of privacy of any customer or person. "Firms can violate privacy in different ways and with diverse intentions. Unauthorized information transfer, weak security, data magnets, and indirect forms of information collection are generally the four major violations." as said in the textbook, for this reason, the users have to be aware of how and where they manage their personal information.

After reading all that we have been assigned until this moment have extended my knowledge about data collection through social media. It has illustrated to me how social media has become the biggest tool for marketing in a short period of time. It is safe to say that nowadays social media are most about networking and sales than for blogging or posting. 

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